Website Privacy Policy

Last updated: December 2025

1. Introduction

Safety Assistance Limited ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you visit our Website and use our services.

2. Information We Collect

We may collect and process the following personal data:

• Identity data: Name, job title, company name
• Contact data: Email address, telephone number, business address
• Account data: Information required to set up and manage your client account
• Financial data: Payment card details, bank account information, billing address
• Transaction data: Details of services you have purchased, invoices, purchase orders
• Technical data: IP address, browser type and version, device information, pages visited, time zone setting
• Usage data: How you interact with our Website and services

3. How We Use Your Information

We use the information we collect for the following purposes:

• To set up a client account on our database to enable us to record accurately which services you require and when
• To ensure that the information provided to our staff members is accurate and up to date to deliver our services effectively
• To provide you with the necessary documentation such as certificates of maintenance, client letters, location sheets, invoicing, service agreements, purchase orders, statements and any other relevant business service information
• To provide you with the information, products and services you request, and honour any service agreement you have with us
• To enable us to set up accurate financial information and meet our legal obligations including tax, VAT, invoices and accounting records
• For in-house research and internal statistical purposes when we evaluate our range of services
• To inform you about other products and services we think may be of interest to you, related only to the nature of our business and yours
• To notify you about changes to our services or pricing structures
• To efficiently manage customer service queries
• To administer our Website and for internal operations including troubleshooting, research, and data analysis
• To allow you to participate with interactive features of our service when you choose to do so
• To improve our Website to ensure the content is presented in the most effective manner for you and your device
• To provide annual accounting information to our accountants for book keeping purposes
• For the processing of card payments taken by telephone or through electronic banking

4. Marketing Communications

We may use your data to provide you with information about goods and services that we offer that may be of interest to you. If you do not wish to receive information about our other business services, please let us know in writing by contacting us at privacy@safetymate.co.uk.

5. Cookies

We use essential cookies to ensure our Website functions properly. We may also use analytics cookies to understand how visitors use our Website. You can control cookies through your browser settings.

6. Data Sharing

We do not sell your personal data. We may share your information with:

• Our accountants for annual book keeping purposes only
• Payment processors for card and electronic banking transactions
• Service providers who assist in operating our Website and delivering our services
• Professional advisers (lawyers, auditors)
• Authorities when required by law

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption and secure hosting in UK data centres. All payment transactions are encrypted and processed securely.

8. Your Rights (UK GDPR)

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Object to processing (including marketing)
• Data portability
• Withdraw consent at any time

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, and to meet our legal obligations including tax and accounting requirements. Financial records are retained for a minimum of 6 years as required by law.

10. International Transfers

Your data is stored in the UK. If we transfer data outside the UK, we ensure appropriate safeguards are in place.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page.

12. Contact Us

For privacy-related enquiries, to exercise your rights, or to opt out of marketing communications, contact us at:

Email: privacy@safetymate.co.uk
Safety Assistance Limited T/A Safety Mate
54 St James Street, Liverpool, L1 0AB
United Kingdom

This privacy policy applies to this website only. The Safety Mate® application has a separate privacy policy available within the app.